PRIVACY POLICY 

 last updated on: 29th of July 2027

This privacy policy (“Policy”, “Privacy Policy”) is applicable to all EU customers of Label Products B.V. (“company” or “we”, “us”, “our”), a company incorporated in the State of New York, having its registered office at Steenovenweg 5, 5708 HN Helmond, the Netherlands.  It explains how we collect, use, disclose, and protect information about the user (“you”, “your”, “yours”) when you visit or interact with us, our websites, online store, and other online services that link to this Privacy Policy. 

Company is committed to complying with applicable privacy and data protection laws, including, but not limited to, Regulation (EU) 2016/679 (the General Data Protection Regulation, “GDPR”), the ePrivacy Directive (Directive 2002/58/EC) and any implementing national legislation, and any other applicable European Union and national data protection, privacy, direct marketing, electronic communications, and consumer protection laws and regulations (collectively, the “European Privacy Laws”).

  • What types of personal data do we collect?

We collect personal data when you voluntarily provide it to us, for example by contacting us, buying a product through us, or submitting your details through our website. We also automatically collect certain information when you access or interact with our website to ensure its functionality, maintain its security, and improve your user experience.

Depending on how you use our website or services, we may collect the following categories of personal data:

  • Contact information, such as your email address and phone number.
  • Technical information, including your IP address, the date and time of your visit, and information about your device, browser and operating system.
  • Usage information, such as the referrer URLs you use to access our website and information about how you interact with the website.
  • Account and registration information, including records relating to the registration of your details and, where applicable, the deletion of your account or personal data.

Our website is not intended for children below the age at which they may lawfully consent to the processing of their personal data under applicable data protection law. We do not knowingly collect personal data from children. If you believe that a child has provided us with personal data, please contact us so that we can take appropriate steps to delete the information.

  

  • Why do we collect your personal data?

We process your personal data only where we have a valid legal basis under applicable data protection law and only for specified, explicit and legitimate purposes. For more information, please see Section 3. 

Depending on your interaction with our website and services, we may process your personal data for the following purposes:

  • To provide, operate and maintain our website and services, including providing access to your account where applicable.
  • To process and respond to your requests for products, services, support or other information.
  • To determine your eligibility to use our services where applicable.
  • To better understand your needs and improve the quality, functionality and performance of our website, products and services.
  • To detect, investigate and prevent fraud, security incidents and other unlawful or unauthorised activities.
  • To send you marketing and promotional communications, where permitted by law, or where you have provided your consent, where required.
  • To invite you to participate in surveys, questionnaires and market research to help us improve our products and services.
  • To personalise your experience, including adapting our website, content and communications to your interests and preferences, in line with applicable law.
  • To comply with our legal and regulatory obligations, enforce our terms and conditions, protect our legal rights, and respond to requests from courts, regulators or other competent authorities.  
  • What are the legal bases for processing your personal data?

We process your personal data only where we have a lawful basis for doing so under Article 6 of the General Data Protection Regulation (GDPR). Depending on the purpose for which your personal data is processed, we rely on one or more of the following legal bases:

  • Consent (Article 6(1)(a) GDPR), where you have given your consent to the processing of your personal data, including where required for the use of certain cookies and similar technologies or for receiving marketing communications.
  • Performance of a contract (Article 6(1)(b) GDPR), where processing is necessary to enter into or perform a contract with you, including providing our services or managing your account.
  • Compliance with a legal obligation (Article 6(1)(c) GDPR), where processing is necessary to comply with applicable legal or regulatory requirements.
  • Legitimate interests (Article 6(1)(f) GDPR), where processing is necessary for our legitimate interests, such as operating, maintaining and improving our website and services, ensuring the security of our systems, preventing fraud, responding to enquiries and protecting our legal rights, provided that these interests are not overridden by your fundamental rights and freedoms.

Where we rely on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

  • How long do we retain your personal data?

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to comply with our legal, regulatory, tax, accounting and reporting obligations. Where it is not possible to specify a precise retention period, we determine the retention period based on the nature of the personal data, the purposes for which it is processed, and any applicable legal requirements.

Once your personal data is no longer required, we will securely delete, anonymise or otherwise dispose of it in accordance with applicable law.

If you no longer wish to receive marketing or other promotional communications from us, you may unsubscribe at any time by clicking the ‘unsubscribe link’ included in our marketing emails or by contacting us using the details set out in this Privacy Policy. Please note that opting out of marketing communications will not affect service-related communications, including messages relating to your account, transactions, security, changes to our services, or other communications that we are required to send.

  • Cookie Policy and Targeted Advertising 

Cookies are small text files that are stored on your browser or device when you visit our website. They enable us and certain third parties to recognise your device, remember your preferences, improve the functionality of our website, analyse its performance, and, where permitted by applicable law, personalise content and advertising.

We and our service providers may use cookies and similar technologies, including pixels, web beacons, software development kits (SDKs) and local storage technologies, for the following purposes:

  • Strictly necessary cookies, which are essential for the operation and security of our website and cannot be switched off.
  • Preference or functionality cookies, which remember your settings and preferences to improve your experience.
  • Analytics or performance cookies, which help us understand how visitors use our website so that we can improve its functionality and performance.
  • Marketing or targeting cookies, which may be used to deliver relevant advertising, measure the effectiveness of advertising campaigns and personalise content, where permitted by applicable law.

Except for strictly necessary cookies, we will only place cookies and similar technologies on your device where you have given your consent, in accordance with the GDPR and applicable ePrivacy laws. You may withdraw or change your consent at any time through our cookie consent tool or cookie settings.

The information collected through cookies may include your IP address, browser type, device information, operating system, pages visited, the time and duration of your visit, referrer URLs and your interactions with our website. We use this information to operate our website, improve its performance, understand user behaviour, maintain security and, where you have consented, personalise content and advertising.

You can also manage or delete cookies through your browser settings. Please note that blocking or deleting certain cookies may affect the functionality, performance or availability of some features of our website.

Where we process personal data through cookies, we do so on the basis of Article 6(1)(a) GDPR (your consent) for non-essential cookies and Article 6(1)(f) GDPR (our legitimate interests) for strictly necessary cookies where applicable. The storage of and access to information on your device is carried out in accordance with applicable ePrivacy legislation.

  • Your rights regarding your personal data

Under the General Data Protection Regulation (GDPR) and other applicable data protection laws, you have a number of rights regarding the processing of your personal data. The rights available to you may depend on the circumstances in which your personal data is processed. You may exercise your rights at any time by contacting us using the contact details provided in this Privacy Policy. We encourage you to contact us first so that we have the opportunity to address your concerns before you contact a supervisory authority. Subject to applicable law, you have the following rights:

  • Right to be informed – You have the right to receive clear, transparent and easily understandable information about how we collect, use and protect your personal data. This Privacy Policy is intended to provide that information.
  • Right of access – You have the right to request confirmation as to whether we process your personal data and, where we do, to obtain access to that data together with certain information about how it is processed.
  • Right to rectification – You have the right to request that we correct or update any inaccurate or incomplete personal data that we hold about you.
  • Right to erasure (“right to be forgotten”) – In certain circumstances, you have the right to request that we delete your personal data, for example where it is no longer necessary for the purposes for which it was collected or where you withdraw your consent and no other legal basis for processing applies.
  • Right to restrict processing – You have the right to request that we restrict the processing of your personal data in certain circumstances. Where processing is restricted, we may continue to store your personal data but will only process it where permitted by law.
  • Right to data portability – Where processing is based on your consent or on a contract and is carried out by automated means, you have the right to receive the personal data you have provided to us in a structured, commonly used and machine-readable format and, where technically feasible, to have it transmitted to another controller.
  • Right to object – You have the right to object to the processing of your personal data where we process it on the basis of our legitimate interests. You also have the absolute right to object at any time to the processing of your personal data for direct marketing purposes.
  • Right to withdraw consent – Where we rely on your consent to process your personal data, you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of any processing carried out before your consent was withdrawn.
  • Right to lodge a complaint – If you believe that we have not processed your personal data in accordance with applicable data protection law, you have the right to lodge a complaint with the competent supervisory authority in the EU Member State of your habitual residence, place of work or the place of the alleged infringement.

It is important that the personal data we hold about you is accurate and up to date. Please let us know if your personal data changes during your relationship with us so that we can keep our records accurate.

  • Exercising your rights and managing your preferences

You may contact us at any time using the contact details provided in this Privacy Policy to exercise your rights or submit a request regarding your personal data. Subject to applicable law, you may request including but not limited to:

  • access the personal data we hold about you;
  • correct or update inaccurate or incomplete personal data;
  • request the deletion of your personal data;
  • restrict or object to the processing of your personal data in certain circumstances;
  • receive your personal data in a portable format where the right to data portability applies; and
  • withdraw your consent where processing is based on your consent.

We will respond to your request without undue delay and, in any event, within the time limits required by applicable data protection law. Before processing your request, we may ask you to provide additional information to verify your identity where necessary. In certain circumstances, we may refuse or limit a request where permitted or required by applicable law, and we will explain the reasons for doing so where appropriate.

  • Protection and security of your personal data

We are committed to protecting your personal data and maintaining its confidentiality, integrity and availability. We implement appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, personal data, taking into account the nature of the personal data and the risks associated with its processing.

Our security measures are regularly reviewed and updated, where appropriate, to help ensure that your personal data remains protected against evolving security threats. While no method of transmission over the internet or electronic storage can be guaranteed to be completely secure, we strive to use industry-standard security measures to safeguard the personal data under our control.

Where required by applicable law, we have procedures in place to identify, investigate and respond to personal data breaches. If a personal data breach is likely to result in a risk to your rights and freedoms, we will notify the competent supervisory authority and, where required by law, affected individuals without undue delay.

  • Sharing and disclosure of personal data

We may share your personal data where necessary for the purposes described in this Privacy Policy, where required by law, or where we have another lawful basis for doing so. We do not sell your personal data.

Depending on the circumstances, we may disclose your personal data to the following categories of recipients:

  • Affiliates and group companies – where necessary to provide our services, administer our business, maintain our systems, or for other legitimate business purposes.
  • Service providers and business partners – including providers of hosting, cloud storage, IT support, customer support, analytics, marketing, payment processing, and other professional services, who process personal data on our behalf and only in accordance with our instructions and applicable data protection laws.
  • Analytics and technology providers – to help us understand how our website and services are used, improve their functionality, maintain security, and, where permitted, personalise content and advertising.
  • Competent authorities – where we are required or permitted to do so by applicable law, regulation, legal process or an enforceable request from a public authority, or where disclosure is necessary to establish, exercise or defend legal claims or protect the rights, property or safety of us, our users or others.
  • Professional advisers – where disclosure is necessary for the provision of professional services or to protect our legitimate business interests.
  • Prospective purchasers, investors etc. – where we are involved in, or contemplating, a merger, acquisition, financing, restructuring, reorganisation, sale of assets or business, or another corporate transaction. In such circumstances, your personal data may be disclosed as part of the transaction, subject to appropriate confidentiality obligations and applicable data protection laws.

Where we engage third-party service providers to process personal data on our behalf, we require them to implement appropriate technical and organisational measures to protect your personal data and to process it only in accordance with our documented instructions and applicable data protection laws.

  • International transfers of personal data

We may process or store your personal data in countries outside the European Economic Area (“EEA”) where we, our affiliates or our service providers operate. Where your personal data is transferred outside the EEA to a country that has not been recognised by the European Commission as providing an adequate level of protection, we will ensure that appropriate safeguards are implemented in accordance with Chapter V of the GDPR. These safeguards may include the European Commission’s Standard Contractual Clauses (“SCCs”), an adequacy decision, or another lawful transfer mechanism recognised under applicable data protection law.

Where required, we also implement supplementary technical and organisational measures to ensure that your personal data remains protected to a standard that is essentially equivalent to that required under the GDPR.

  • Links to third-party websites

Our website or services may contain links to, or integrate with, third-party websites, applications or services. These third parties operate independently from us and are responsible for their own privacy and security practices. We encourage you to review their privacy policies before providing them with your personal data, as we are not responsible for the privacy or security practices of third parties.

  • Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements or the way we process personal data. When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy. Where required by applicable law, we will provide appropriate notice of material changes before they become effective.

  • Severability

If any provision of this Privacy Policy is held to be invalid, illegal or unenforceable under applicable law, that provision shall be deemed severed to the minimum extent necessary. The validity and enforceability of the remaining provisions shall not be affected and shall remain in full force and effect.

  • Governing Law and Jurisdiction

This Privacy Policy and any dispute, claim or controversy arising out of or in connection with this Privacy Policy, including any non-contractual disputes or claims, shall be governed by and construed in accordance with the laws of the Netherlands. Subject to any mandatory provisions of applicable law, the competent courts of Amsterdam, the Netherlands, shall have exclusive jurisdiction to settle any dispute, claim or controversy arising out of or in connection with this Privacy Policy, including any non-contractual disputes or claims.

  • Contact details

If you have any questions about this Privacy Policy or the way we process your personal data, or if you wish to exercise any of your rights under applicable data protection law, including your rights of access, rectification, erasure, restriction of processing, data portability, objection, or withdrawal of consent, you may contact us here: link

We will respond to your request without undue delay and, in any event, within the time limits required by applicable data protection law. Where permitted by law, we may request additional information to verify your identity before processing your request.

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